HEREFORD United and Sun Valley have agreed a three-year extension to their long-running sponsorship deal.

The six-figure arrangement will extend the partnership which began in 1991 to 19 years, one of the longest-running sponsorship's in British football history.

"Hereford is a close-knit community, with the football club at the heart of it," said Sun Valley Europe's commercial director Chris Hall. "Many of our workers are fans of United and regularly watch the team play at Edgar Street so it's great to have such a close relationship with the club.

"We passionately believe in supporting Hereford United and are very proud of our association with both the city and the club."

United chairman and director of football Graham Turner was delighted with the extended deal.

"We are extremely grateful to Sun Valley for its continued support of the club," said the United chief.

"It is encouraging to know that the company shares our passion for the community in and around Hereford. This deal will help secure our status for the next three years and help us build for the future."