A NEW video has been released to get city residents to stay at home and be proud of the role they are playing.

The film has been funded by the Worcester BID, in a joint collaboration with Worcester City Council who are behind the Visit Worcester brand, and backed by a number of other partners.

Partners behind supporting the release are Visit Worcester, Worcester BID, Worcester City Council, Worcestershire County Council, LEP, One Worcestershire, Cathedral Square, Crowngate Shopping Centre, Royal Porcelain Works and Worcester’s Big Parade.

Sam McCarthy, Worcester BID’s projects and marketing manager, said: “The film was funded by the Worcester BID, however, a joint collaboration with Worcester BID and Worcester City Council who are behind the Visit Worcester brand.

“We worked with multiple partners to release a strong message over social media platforms. Empowering viewers to feel a sense of pride, love. By being at home and putting social distancing into practice, they are not sitting out the fight, they are fighting for Worcester to win.”

READ MORE: Foodbank struggling: "It is desperately sad to see all the new referrals from people who have lost their jobs"

READ MORE: Top scientist says lockdown will have to remain for "several more weeks"

“Government guidelines were followed and social distancing was observed throughout the making of this film. Filming was captured by one designer, local to the city from 773c Creative.

“Over four days while walking the dog the footage was captured during daily exercise. The voice audio was recorded by Felicity Regent from Anja Potze Fine Jewellery, one of our many independent Worcester BID businesses, who recorded on voice memos off her phone, in her own home.

“Worcester BID and Visit Worcester have been consistently promoting to stay at home, follow the government guidance and to shop locally online. Worcester’s Independents have adapted their business models efficiently allowing for online/phone orders with contact free delivery. This is what sets Worcester apart. True community spirit.

“Visit Worcester hopes that this inspirational film will remind viewers of our beautiful city and that we will come back again. Please keep supporting us to allow us to come back strong.

“Stay at home. Order online. Shop independent. Keep strong. Stay safe.”