PROFOUNDLY deaf people in Bromsgrove are set to benefit from a special app designed to let them access services more easily.

Bromsgrove District Council has teamed up with Alvechurch-based Sign Solutions, meaning retailers and businesses can get access to on demand British Sign Language Interpretation services.

The council is funding the special pilot set-up fee of up to £1,500, for a 12 month trial.

It means retailers just pay for the cost of a video call where a British sign-language interpreter helps the customer and the trader communicate.

Clare Vale, from Sign Solutions, said: “Making communication for deaf people accessible on the high street is no longer the sole province of banks and building societies.

“We are finding that there is an increasing awareness from major retailers and independents who want to ensure there is a level playing field for all of their customers to find out about and access their products and services."

She added: "I am delighted that this has been picked up by Bromsgrove District Council as it will be a huge benefit to the town.”

Although the scheme will be launched on March 6, three businesses have already signed up including Bayleys of Bromsgrove, Giinger Boutique and Decanter Spirit.

The council’s portfolio-holder for economic development, councillor Karen May, said: “There are always more reasons to shop in Bromsgrove as the town continues to grow and develop.

“This latest initiative means that even more people can access our wonderful array of shops, cafes, restaurant and service providers like banks and building societies.”