I AM writing in response to your article (Hereford Times, April 5) regarding the young brain drain'.

To put a brighter perspective on the fears about talented young people leaving the county, there are at least some new companies recognising their abilities, offering career progression and even bringing them into the county!

While we are not a high-tech firm that the article deems necessary to tempt youngsters back, we are small business - a PR company, Pinstone Communications Ltd - that relies significantly on the everyday technologies of e-mail, internet and phone (with monthly client meetings for which travel is a necessity). We are certainly not in a position to relieve the exit of the young from the county - but surely, with the arrival of wireless technologies, laptops and mobile phones, there are other businesses that can have a permanent base in rural counties such as Herefordshire without being detached from the rest of the national business community?

As communicators, people are the key asset for us. We have just taken on a new graduate (from Worcestershire) and I like to think the countryside still holds attractions for the young (being a relatively young 30 year-old myself!).

As someone who grew up in the Home Counties and saw the drudgery of the daily commute to the smoke' it wasn't a lifestyle I was keen to adopt - and I'm thankful I didn't.

Catherine Linch, Pinstone Communications, near Leominster.