It’s a sign that the festive season is well and truly underway in Ledbury, now the Cards for Good Causes charity Christmas card shop has opened again at The Heritage Centre in Church Lane.

And this is a particularly significant year for Cards for Good Causes as they mark their 60th anniversary.

It has certainly been a successful campaign over the decades.

Over the last six decades, charities have received in excess of £100 million from Cards for Good Causes, “with the tireless support of thousands of volunteers across the country”.

Staffed by a team of local volunteers, the Ledbury pop-up shop is part of a network of more than 300 temporary shops run by Cards for Good Causes, the UK’s largest charity Christmas card organisation.

It represents more than 250 charities including Cancer Research UK, Barnardo’s, NSPCC, Alzheimer’s Society and RNLI as well as a number of local charities such as Help for Heroes; Herefordshire Wildlife Trust; Lymphoma Action; Macular Society; St. Michaels Hospice and Whizz Kids.

Maggie Brocklehurst and Pauline Smith, shop managers for Cards for Good Causes said: “Buying charity Christmas cards is one of the simplest ways to support good causes this festive season and we stock one of the widest ranges of Christmas cards anywhere.

“The proceeds from every card or product sold make a vital contribution to the work of the charities that we partner. Come and find us in The Heritage Centre, Church Lane and get ahead in your Christmas preparations by getting your cards early.”

The added: “Shoppers will be able to choose from hundreds of different Christmas card designs, as well as traditional advent calendars and candles, wrapping paper, gift tags, napkins and stocking fillers. Created especially for this season, local Christmas card designs depict Ledbury scenes.”

Opening hours for the Cards for Good Causes Shop at the Heritage Centre are 10am to 3.3pm

The shop could scarcely have a more suitable location than the half-timbered Heritage Centre, the town’s old Grammar School, which looks like a building straight from the pages of Dickens.