A Herefordshire business which began online four years ago has now opened a real-world outlet.

Danielle Green, 28, is the founder of Forever Flowers, a company producing memorial tributes to 'angel babies', the children lost to miscarriage, is delighted to have been given the chance to expand her business.

Specialising in keepsakes for the bereaved, Danielle has made letterboxes to heaven and personalised candles for Ashley Cain and Safiyya Vorajee in memory of their baby, Azaylia Diamond Cain.


She has also been commissioned to make sensory boxes for Paddy and Christine McGuiness's three autistic children.

"I started it as a hobby in my mum's shed," Danielle explains. "Now, I ship internationally and work from my the second bedroom in my house.

"I had noticed a lot of families grieving the loss of their babies, and I have known a few people who have had miscarriages, so I wondered what I could do to help."


The answer was Forever Flowers, where all the tributes are handmade to order, with Danielle and her partner often working through the night to ensure that families receive their keepsake as soon as possible.

"My aim was never really to have a shop," says Danielle. "But Ben, my tattooist at Tattoo Cave in Hereford, offered me this corner of his shop and I am so proud. I never thought I'd get there.

"It means that when people are getting memorial tattoos they can also find other ways to remember."