HEREFORD'S new-look McDonald's should make life easier for staff and customers, its manager has said.
The McDonald’s in Belmont Road reopened on June 9 after a restaurant redesign, which the fast-food giant said should deliver a better customer experience for all.
Owned and operated by local franchisee Sarah McLean, the Hereford restaurant is one of the first McDonald’s "Convenience of the Future" restaurants in the UK and Ireland.
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With customers said to be increasingly looking for greater speed, efficiency and choice when ordering their food, the firm's "Convenience of the Future" restaurant revamp programme will combine a new restaurant layout with the latest technology to create a more seamless and enjoyable experience for customers.
As the way customers order, collect and enjoy their McDonald’s continues to evolve, and with McDelivery going from strength to strength, the Hereford McDonald’s will now offer a separate "McDelivery only" area, which allows delivery drivers to go in and out of a dedicated courier entrance and service area.
This will mean drivers can collect orders more efficiently, reducing congestion in the dining area and giving walk-in takeaway and dining customers more space.
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The dedicated courier entrance will also mean there is less noise in the restaurant, creating a more relaxing ambience, particularly during peak busy times.
The Hereford restaurant will include LED lighting and wall graphics made from recycled coffee cups, recyclable floor and wall tiles, plus furniture which is made from fully recycled materials and that is also fully recyclable itself.
McDonald’s franchisee Sarah McLean, who owns and operates the restaurant, said: “I’m excited that my Hereford restaurant on Belmont Road has recently undergone refurbishment works creating a new layout which will improve the experience of my team and our customers.
"After being a franchisee for 20 years, it is great to see the changes being made in our restaurants to make it convenient and easier for anyone who visits. I look forward to welcoming back our customers.”
While the traditional walk-in and Drive-Thru remain core to how customers order, the redesign of McDonald’s kitchens and dining areas as part of new programme will better integrate digital sales channels, the McDonald’s App and make smarter use of internal space to enhance the dine in experience.
With dedicated areas for the different ways to order, along with the removal of the front counters, the revamp will offer a more efficient way to order and will leave customers with more space to enjoy their meal.
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The car park at Hereford McDonald’s has also been redesigned following the same customer-led approach as inside.
There is now a dedicated parking area for delivery couriers, plus modified traffic routes round the restaurant, making it easier for Drive-Thru and Click & Collect customers to get to their order.
Gareth Pearson, McDonald’s UK&I COO said: “We are excited about the changes we have made to the McDonald’s in Hereford and are confident it will enhance the experience of being in the restaurant for the customer and crew alike, offering better services and more space and comfort."
In 2022, McDonald’s will introduce Convenience of the Future upgrades in 200 restaurants, with 800 planned over the next four years.
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