The quietest times to shop at Hereford's supermarkets have been revealed.

As the Omicron Covid variant causes concern in the UK, analysis provided by Google visiting data has highlighted the best times for shoppers to head out when fewer people are in shops.

Here's a round-up from the top supermarket chains in Hereford, but times are likely to vary for Christmas Eve.

Aldi

Aldi, in Eign Street, will be busiest on Christmas Eve (Friday), according to Google, so it might be best to go earlier in the week if you'd prefer a quiet shop.

For today (Monday), it says the shop will be busy until 6pm, then quieter until it closes at 10pm.

For Tuesday, Wednesday and Thursday, generally the shop is busiest between 9am and 5pm after opening at 8am.

Asda

Today (Monday), Asda, in Belmont Road, will be busy until 7pm, according to Google.

For Tuesday, Wednesday and Thursday, the shop opens at 6am and closes at midnight, generally busiest between 10am and 7pm.

Christmas Eve will be busy from 9am, with the shop closing at 6pm.

Lidl

Lidl, in Brook Retail park, varies a lot on busy times.

After midday today (Monday), the shop will be quieter than usual until it closes at 11pm.

On Tuesday, Lidl, which is open from 7am until 11pm, is not to busy until 1pm and quieter after 4pm.

Wednesday is busy for a couple of hours from midday, Google shows, and Thursday is busy from 10am until 7pm.

Friday (Christmas Eve), will be busy from 10am until the shop closes at 6pm.

Marks and Spencer

Marks and Spencer’s food hall, in High Town, is open from 6am until 10pm this week – except on Friday when it closes at 7pm.

Google suggests the shop is busiest from 9am until 3pm.

Morrisons

Morrisons, in Station Approach, will be busy today (Monday) until 7pm, but then quieter until it closes at midnight.

After opening at 6am, Tuesday, Wednesday and Thursday is busy from 9am until 7pm before the shop closes at midnight.

Christmas Eve looks like it’s going to be busy from 9am until the shop closes at 6pm.

Tesco, Bewell Street

This particular Tesco supermarket in Hereford will be busy until 4pm today (Monday), with the shop quieter until it closes at midnight.

For Tuesday to Thursday, the shop opens at 6am and closes at midnight. Generally, the city centre shop looks quietest, according to Google, from 6am until 11am and 4pm until midnight.

On Christmas Eve, the shop should be quiet before 9am and for a couple of hours before it closes at 6pm.

Tesco, Belmont

The Belmont Tesco is open 24 hours this week, until 7pm on Friday, and the shop is generally busiest between 9am and 6pm.

On Friday, the shop will be busy until closing from 9am.

Sainsbury's

The Barton Place Sainsbury's is open from 6am until 11pm this week, except for Christmas Eve when it closes at 7pm.

Google said the busiest times at the shop are generally between 9am and 6pm. Christmas Eve is expected to be busy from 9am as well.

Waitrose

Google does not share popular times data for Waitrose in Old Market Shopping Centre, but the pattern for Hereford’s other shops suggest it could be busiest between 9am and 6pm.

The shop is open 8am until 10pm Monday to Thursday, and 7am until 6pm on Friday.