A HUGE stage has been set up in Hereford as Christmas entertainment gets underway for shoppers.

Hereford Business Improvement District (BID) said it was thrilled to share its finalised entertainments calendar, detailing all the fun, festive plans taking place for the city centre this December.

Under its consumer brand, Hereford City Life, Hereford BID is delivering a complete package of entertainment, designed to complement the free parking and late-night shopping offering in the city.

Featuring seven musical acts and a selection of incredible family-friendly street performers including iGlobot, Living Christmas Trees and Frost Fairy, Hereford BID said it was a Christmas spectacular not to be missed.

To centralise the activities, the main stage was set up in High Town on December 15 to host live music from bands such as MammaFunk and the Washboard Resonators, plus the Got2Sing choir, to name a few.

Other acts will be placed at key locations around the city to spread the festive entertainment around the city centre.

For extra excitement, the Hereford BID is also launching the Golden Gift Card Giveaway.

This fun treasure hunt-style giveaway will provide clues for people to follow to lead them to the ‘Golden Gift Card’.

The first to find the Golden Gift Card must bring it to the BID team to be exchanged for a real Hereford Gift Card loaded with up to £250.

The first clue will be announced on Hereford City Life’s Facebook and Instagram Stories at the start time, with more clues added if the card isn’t found.  

Representing 500 businesses across the city centre, Hereford BID is passionate about encouraging visitors into the city to shop locally.

It hopes that the variety of entertainment, combined with the free parking and great offerings from city centre businesses will draw visitors from across the county to spend time in Hereford.


Wednesday, December 15

12pm-6pm Walkabout performers in city centre

12.30pm-6.30pm Live music on the main stage in High Town

1pm-6.30pm Street music in Old Market, Church Street and Broad Street

4pm-late Free parking in Old Market and Herefordshire Council car parks

5pm-6pm Golden Gift Card Giveaway         

Saturday, December 18

10.30am-4pm Live music on the main stage in High Town

11am-4pm Walkabout performers in city centre

12pm-4pm Street music in Widemarsh Street

Sunday, December 19

11am-3pm Street music in Widemarsh Street

11.15am-3pm Walkabout performers in city centre

11am-4.30pm Live music on the main stage in High Town

Wednesday, December 22

1pm-7pm Live music on the main stage in High Town

3pm-7pm Walkabout performers in city centre

3pm-7pm Street music in Widemarsh Street

4pm-late Free parking in Old Market and Herefordshire Council car parks

6.30pm-7.30pm Golden Gift Card Giveaway