PEOPLE wearing sportswear, hoodies, tracksuits or bum bags will not be allowed in one Hereford pub as the landlord tries to crack down on unruly customers.

The Orange Tree, in King Street, said it would not be allowing anyone aged under 21 into the pub on a Friday or Saturday night.

It would also not allow sportswear, hoodies, tracksuits, bum bags or Stone Island-branded clothing, associated with football hooliganism, any day of the week.

READ MORE: What is Stone Island? Hereford pub bans 'chavs' wearing brand

Landlord Brian Hoyle, who only took the pub over last summer, said it was a case of younger customers being unable to handle their drink.

Hereford Times: A Stone Island hoodie, worn by a model. Picture: Stone IslandA Stone Island hoodie, worn by a model. Picture: Stone Island

"The youngsters don't know how to handle themselves in a pub," Mr Hoyle said.

"A lot of them turned 18 during lockdown and are just misbehaving to be fair, and putting off other customers.

"There's probably people in their 40s or 50s who wear it (Stone Island and sportswear), but I'm trying to make a statement. It's those sort of young ones who are causing trouble."

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He added: "There's a lot of young chavs, or roadmen, with bum bags in Hereford, if you know what I mean, been frequenting the pub and they don't know how to behave."

Mr Hoyle said he was trying his best to restore The Orange Tree to what it was like in its heyday.

And despite a challenging first year at the pub due to the coronavirus pandemic, he would donate 10 per cent of takings in September to local charities.

The first charity to be given a boost during the first week would be The Little Princess Trust, he said.

Based in Hereford, the charity makes real hair wigs for children who lose their hair due to treatment for illnesses, including cancer.

Mr Hoyle said it was part of his mission to make The Orange Tree a "proper" Hereford pub again.