A TRENDY new drink with a powerful 'Sidekick' is the latest Bulmers tipple to take the country by storm.
The shots-style Schnapps drink has sky-rocketed to the top of the booze market, with five million sold just six weeks from launch.
Big response
"Consumer response to Sidekick has been exceptional. We have a real winner on our hands," said Bulmers' Chris Lewis.
Bulmers production teams are moving into overdrive to keep up with demand and supply to supermarkets and off-licences.
Intended to be drunk 'on the side' with long drinks like beer and lager, it comes in four flavours; sour apple, grapefruit, cranberry and vanilla.
It will be supported this summer with a £4 million advertising campaign, including television.
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