THE Department of Transport has given millionaire Alfie Best's business the go-ahead to build on a road as part of a hotel refurbishment.

The government department has made order to "stop up" a part of Rowberry Street in Bromyard, meaning the highway land would no longer be a part of the highway.

The land, to the rear of the dilapidated Hop Pole Hotel in Market Square which was bought by Wyldecrest Parks boss Alfie Best in 2019, is a footpath to the southern side of Rowberry Street.


The order, which has been made but can be challenged in the High Court within six weeks from March 9, said it would allow development to be carried out now that Herefordshire Council has granted planning permission.

The highway to be stopped up starts at the northernmost point of the hotel and extends in an easterly direction for a maximum of 3.6 metres with a maximum width of 2.85 metres, the draft order published by the government department said.


It will not affect the flow of traffic on the one-way street.

Changes will be made to the roof to change the layout of the top floor, there will be a full refurbishment and small ground floor extension built as part of the works.

Mr Best, founder and chair of Wyldecrest Parks which owns Sapey Golf and Country Club and Saltmarshe Castle Residential Park nearby, said the refurb would save the "dying town".

Mr Best was named the 382nd richest person in Britain in the Sunday Times Rich List in 2020.