A REGULAR market in Herefordshire has been axed after more than 15 years as not enough people are supporting them.

Much Birch Parish Council said the village markets were being discontinued due to the "present lack of footfall".

The markets, held in the village hall, had also suffered from a "reduced number of stalls", the parish council said.


The markets were launched in September 2007 and the first event was a "great success for both sellers and buyers", organisers said at the time in the local newsletter.

"There was a great variety of produce for sale including Herefordshire lamb, beef and pork, fresh fruit and vegetables, cheese, preserves, bread and cakes, and ice cream from Kelsmore Dairy," they said.

Hereford Times:

"Refreshments were on sale, the proceeds of which went to MacMillan Cancer Support.

"There were also craft stalls selling a variety of crafts, from cards and jewellery, soap and wooden goods to yarn and knitted goods from a local Alpaca herd... ideal for cold, winter weather and an unusual Christmas present."


But the monthly markets had more recently been quarterly, with the most recent on December 9.

Promoting the vents, organisers said: "It is hoped that the community will support the markets to make it worthwhile for the stallholders and to make it an enjoyable afternoon. Refreshments always available."

But the support appears to have waned and the markets have now been axed.

"Sincere thanks to the community for their support in the past and the stall holders who turned out on each occasion," the parish council said.

"Also, thanks to the people who helped to set up and organise the markets."