VIRAL energy drink Prime is being sold online in Hereford for five times the price that shoppers paid in Aldi.
Fans of Prime jumped at the chance to buy bottles at Aldis across the UK on Thursday morning, but limits were put on purchases.
Despite that, the Hereford Times understands stock lasted just seven minutes at the Eign Street supermarket, with shoppers queueing outside before the doors opened at 8am.
There has even been reports of "pushing and shoving" as shoppers tried to get their hands on the drink.
It is now for sale on Facebook Marketplace for prices ranging between £5 and £10 – far above the £1.99 it was sold for in Aldi.
Prime drink for sale on Facebook for £10
The drink was created by YouTubers KSI and Logan Paul and had been sold exclusively at Asda previously.
But one teenager who said he went to Aldi in Eign Street to get the drink said people were "pushing and shoving" to get their hands on the product.
OTHER NEWS:
- Driver trapped in cab as lorry overturns and closes Herefordshire main road
- Herefordshire shop plans changes to cope with growing popularity
- Prime energy drink sells out in minutes as shoppers queue in Hereford
"It was like a frenzy of fish," Peter, 14, said.
He added: "I sell it for high obviously as the demand is incredible for it."
The drinks were listed on Facebook Marketplace on Thursday morning, less than two hours after the drinks were bought in Aldi.
The ice pop flavour is being sold for £7, blue raspberry for £5 and lemon and lime for £5.
An "old, rare bottle" of orange, unopened, is for sale for £10.
Want to stay up to date with all the latest news for your local area? It's easy, just sign up for our weekly email newsletter here and all the important stories that matter to you will be delivered straight to your inbox.
The drink, which is 10 per cent coconut water, contains "electrolytes and B vitamins and BCAAs", has zero sugar and around 20 calories per bottle.
Limits on how many Primes customers can buy in Aldi
Aldi shoppers can choose from three different flavours: Blue Raspberry, Lemon and Lime, and Ice Pop.
OTHER NEWS:
- Women escorted back to car after walking into dangerous live firing range
- More time added to Hereford sex offender's prison sentence
- Hereford dairy worker is handed third drink-drive ban
In a statement, Aldi said: "The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on December 29.
“The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
"The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel