A WEEKEND long Christmas event is set to take place on the Herefordshire border, with a whole list of activities including a new immersive Santa experience.

Winter Glow, based at Three Counties Showground, Malvern, launches today (November 25) until December 24.

The personalised adventure will be set in a life-size winter village which is home to the spell binding grotto adventure.

It begins when families receive a personalised invitation in the post from Father Christmas himself, inviting them to the North Pole to visit him and his elves.


Families will be transported to a festive wonderland as they arrive at Winter Glow's handcrafted Winter Village.


Winter Glow will be holding a new immersive Santa experience

Winter Glow will be holding a new immersive Santa experience


They will be greeted by Santa's head elf, Jingle, who has some cheeky challenges for them to complete before making their special journey through the winding buildings to Santa's toy workshop.

On arrival to the workshop, which is full to the brim with authentic sights, sounds and smells, visitors will once again be greeted by elves and invited to explore their magical surroundings.

Each family will be called for their special appointment to meet Santa in his cosy grotto.


Father Christmas will ask them personalised questions about their hobbies, achievements, and favourite moments of 2022.

Each child will then be presented with a special gift, hand-picked by Santa, along with an official certificate to confirm their place on the nice list.

After their visit families will be invited to Mrs Claus' Bakery where each child will decorate their own Christmas biscuit, before heading back into the winter village through the Old Sweet Shop and North Pole letter box, to enjoy a selection of festive street performers and the magical atmosphere that follows them.

Visitors can also take part in a newly themed light trail called a Christmas Odyssey, ride a 120-foot observation wheel, skate on the indoor ice rink, and browse Winter Glow's brand-new Christmas market, which will feature a selection of local traders, crafters, and artisans.

A food quarter, ice cafe and Bavarian-style bar will also be in place for visitors to refuel after a busy day of festive fun.

Tickets for Winter Glow's Personalised Santa Experience and festive attractions can be purchased via their website.