HEREFORD'S Christmas lights will be switched on during an "incredible" event later this month, organisers have said.

Hereford City Council said it was partnering with Sunshine Radio for the "incredible lights switch on show" on Sunday, November 20.

The headline act this year will be English singer, songwriter and pop-rap artist Betty Boo.

She became popular in the late 1980s after a collaboration with the Beatmasters on the song Hey DJ/I Can't Dance.

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Then, between 1990 and 1992, she had a solo career, releasing the singles Doin' the Do, Where Are You Baby?, and Let Me Take You There.

Hereford Times: Betty Boo is the headline act for the switch-onBetty Boo is the headline act for the switch-on (Image: PA Wire)

This year, the Old Market Shopping Centre, Maylord Shopping Centre and Hereford City Council have collaborated to showcase a unified theme across the city with brand-new Christmas lights provided by Festive Lighting.

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The city council said these "spectacular" LED lights will brighten the city this winter and will be of a new design with changing colours.

“We are as excited as Hereford City Council for this year’s lights switch-on show and we’re proud to be partnering up again to bring an afternoon of fun and entertainment right in the centre of High Town,” said Sunshine Radio station manager Mark Edwards.

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The show will start at 3.30pm in Hereford High Town, with games, giveaways, characters from children's TV show Paw Patrol and Voice UK contestant Jake of Diamonds.

The lights will then be switched on at 5pm.