A HEREFORD singer who works at the city's Bulmers factory will appear on a popular ITV show again this weekend.

Jake Gamble, 28, who works on the canning line for Strongbow, is a singer-songwriter known by his stage name Jake of Diamonds.

He will appear on ITV prime-time show The Voice UK tomorrow (Saturday, October 15) and he will be hoping to progress.

He started singing at the age of 14 after listening to his dad Robby, also a musician, perform at gigs and his passion for music hasn't dimmed since.

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Now, Church Street pub The Lichfield Vaults, where Mr Gamble is a regular, said the singer will be making his second appearance on The Voice this Saturday.

"We will be watching it live at The Lich where no doubt another big crowd will be cheering him on," the pub said.

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On this Saturday's show, the blind auditions come to an end and the 10 acts on each team must go through the Callbacks, a brand new round in which the superstar coaches are joined by guest mentors David Guetta, MNEK, Tom Grennan and James Arthur.

Mr Gamble has become a popular face around the county for his performing.

"I used to go to as many of his gigs as I could, that was a massive inspiration to me," he said when he first appeared on the show on September 24.

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On that night, he wowed judges Will.i.am, Sir Tom Jones, Anne Marie and Olly Murs with his original song, "Words".

The show's concept is indicated by its title: the coaches do not judge the artists by their looks, personalities, stage presence or dance routine but just by their vocal ability.

If a coach likes what they hear, a button allows their chair to spin around and face the performer, signifying that they would like to mentor them.

If more than one does so, then the artist selects a coach.

Mr Gamble had Sir Tom Jones and Olly Murs turn around in their chairs, and chose the legendary Welsh singer to be his mentor in the next round of the competition.