A POPULAR bakery shop in Hereford's High Town is on the move after two years.

Divine Donuts has operated from the Butter Market since opening in October 2020, and has now decided to relocate.

It is to move all of its operations under one roof and its shop will now be based at its bakery unit in Mortimer Road.

Owner Stacy Seabourne said that the move would allow her the time to experiment with new products as the shop staff would take on some of the roles that she had been doing.


She also said it means the business can cut costs at a difficult time for everyone with soaring energy and product costs.

Ms Seabourne said: "Everything is sky rocketing in price and us all being under one roof cuts some costs and by doing this it stops me from having to put prices up."

She said that while the business is still going from strength to strength, the move under one roof will help to protect its future.

The shop's last day of trading in High Town is on Saturday, October 1.


A statement on the shop's Facebook page thanked everyone at the Butter Market for their support.

It said: "Thanks to the Butter Market and all the other stall holders within it for making us so welcome over the past two years, we are going to miss everyone so much in there."