MCDONALD'S has submitted plans for signage near a Herefordshire town after previously withdrawing an application for a new restaurant.

The planned fast-food outlet on the edge of Ross-on-Wye was previously the source of debate.

With a drive-thru and prominent signage, it would have been at the roundabout where the A40 meets the A449 to the northeast of the town.

The proposed entrance to the restaurant would have been through a residential housing estate off the main road.


A McDonald's spokesperson previously said: "We have withdrawn our initial application to make some changes to our plans, including a revised layout with a much-enhanced landscaping scheme.

"We will submit our new application in due course."

Now two planning applications for advertising consent have been submitted to Herefordshire Council.

The first asks for various site signage including four freestanding signs, two banner units, one play land sign and 22 dot signs.

The second is for the installation of six fascia signs, three booth lettering signs and one digital booth screen.


Ross-on-Wye Town Council previously objected, citing concerns over design, signage, walking and cycling, impact on views and on employment in the town centre.

No retail impact assessment on the restaurant's likely effect on the town had been carried out as required, the town council said.

Comments can be submitted for both applications P222309/A and P222308/A until Tuesday, August 16.

The target date for a decision from planners for both applications is Wednesday, September 7.

Herefordshire currently has two McDonald's, both in Hereford, with plans for a third in Leominster unsuccessful.