IN RESPONSE to Food Challenge, Hereford Times, July 14, yes, prices are on the up and, yes, there is a cost of living crisis.

However, the hospitality industry in Herefordshire and the Border areas is still struggling: business rates, VAT, rising prices, struggles to get staff in a post-Brexit/post-Covid world after many reassessed their priorities are just some of the challenges facing the sector.


In my experience, eating/drinking challenges are rare either due to regulation by the Portman group or simply being unsustainable.

I applaud a landlady who is able to create an alternative way to drive sales.



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