A HERERFORDSHIRE town is changing up how it runs its traditional market in a bid to bring more tourists to the town.

In Ross-on-Wye local businesses and market traders gather every Thursday and Saturday to sell a range of goods produced in the county.

Now the town council is looking to encourage more traders to take part and increase footfall.

To do this it is investing funds into the market and has also formed the Markets Working Group to help build the market further and secure its future.


From July the council is also launching a summer offer for traders who wish to attend the market, open to both existing and new traders.

For every three market dates that are booked and attended during July to September, traders will receive one date free.

Bev Pope, the lead councillor for the group, said: "Most of us like a good market and how could anyone not love Ross on Wye's market with the backdrop of the beautiful red sandstone market house? But markets all over the country are having a tough time economically and Ross is no exception.

The town council, both paid officers and councillors, is determined that the market, which has been with us since the 12th Century, should thrive well into the 21st Century, she said.

It hopes to try a few things to make the market more successful and asks people to put forward any ideas they may have.


"The other part of the equation is getting more people to use the market," said Ms Pope.

"So please come and buy your fresh fish, clothes, flowers, and cakes and have a look at some of the fabulous and creative marketeers who will be joining the market especially from early July."

The council assures that a better market will be positive for shop owners.

"There is a lot of reputable research which shows that a busy market means a busy market town," said Ms Pope.

"Everybody will benefit if we can add to the lovely stall holders we already have as our regulars."