AN ECO-FRIENDLY crisp company in Herefordshire says the council needs to provide more bins if the problem of litter is going to be tackled seriously.

To combat the blight of rubbish, founders of Two Farmers crisps Mark Green and Sean Mason organised a litter pick named The Big Herefordshire Clean Up yesterday (May 12) in Hereford city centre to raise awareness about waste in the county.

The pair successfully launched the UK's first sustainable crisp brand, Two Farmers, in 2018 to combat the unnecessary use of plastic in crisp packets.

With a plastic-free and 100 per cent compostable crisp packet, the award-winning, eco-friendly brand now produces up to 20,000 packets of crisps each day, reducing the number of plastic packets out there that can typically take decades to decompose.

Hereford Times: Two Farmers founders Mark Green and Sean Mason organised a litter pick in Hereford Two Farmers founders Mark Green and Sean Mason organised a litter pick in Hereford

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But now the duo wants to see a better system in place for Herefordshire people.

The issue of litter in rural areas is worse than in the city, said Mr Green.

But there is also a need for composting to be more accessible for people at home, said Mr Mason.

“The council are not up to speed, but it will take time for this to happen,” he said.

Herefordshire Council has been approached for a comment.

The pair also thinks there needs to be more bins in the Hereford to push people to but it in the bin, but they hope the litter pick also encourage everyone, including local businesses, to act and take responsibility for their corner of the county.

Hereford Times: The litter was separated into waste and recyclingThe litter was separated into waste and recycling

Derived from three layers of sustainable cellulose plus plant-based and biodegradable ink and glues, the Two Farmers packets take between 26 and 38 weeks to decompose under home-composting conditions, breaking down into water, carbon dioxide and biomass.

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Hereford Times: Founders of Two Farmers crisps Mark Green and Sean Mason are invited the public to join them in a big litter pickFounders of Two Farmers crisps Mark Green and Sean Mason are invited the public to join them in a big litter pick

The pair said there needs to be better education in schools around the issue of waste and composting, which will lead to people becoming more aware of the impact of littering as they grow older.

Two Farmers has continued to thrive after the pandemic and sales are increasing every day.

“Crisp packets get a bad press, but it is also a good product to use to address the issue of plastic waste and that is what we are trying to do,” said Mr Mason.

In addition to the litter picking event, Two Farmers will be collaborating with extended diploma art and design students from Hereford College of Arts, who will be incorporating a special project into their curriculum this summer.

Students will create sample artwork using the litter collected from the upcoming pick, which will be on display at the college over the month of plastic free July.