PLANS have been submitted for a new Lidl supermarket and a drive-thru on the site of Hereford's Three Counties Hotel.

The hybrid application is for the demolition of the existing hotel and associated structures and the erection of a Class E foodstore with associated access, parking, servicing, drainage and landscaping (full permission sought) and erection of a drive-thru unit with associated internal access and circulation (outline permission sought).


In an application form submitted to Herefordshire Council, Lidl said the planned new supermarket would employ 40 people on a full-time basis.

The planned supermarket would be open from 8am to 10pm Monday to Saturday and from 10am to 4pm on Sundays and Bank Holidays.


A design and access statement prepared by HTC Architects said the proposed development is one storey high with the main frontage facing the road with canopy and a mono-pitched roof that reduces towards the eastern boundary.

"The proposed elevations provide a fresh modern looking store. A pallet of materials has been selected to promote a modern retail experience," the architects said. 

"These include grey cladding and white cladding with
some areas of render.

"Modern full height glazing is included to the elevation fronting the car park, whilst glazing also is on the side elevation facing Belmont Road."

The plans show the main entrance for the proposed supermarket will be on Hereford's Belmont Road, with the supermarket's car park offering 118 spaces including two electric vehicle charging spaces.

The application is the first confirmation of the plans for the hotel, after online speculation began last month.

The Hereford Times contacted both Lidl and the Three Counties Hotel's owners at the time, but both remained silent on the plans.

READ MORE: Hereford hotel silent over speculation it could be turned into new Lidl

Comments are due by Saturday 7 May 2022.

More soon.

  • What is your view on the plan? Have your views heard HERE