HEREFORD will host a "Christmas Spectacular" event this December as the city tries to put on "wow factor entertainment".
World-class walkabout performers, live bands and the "Hereford gift card golden ticket treasure hunt" are some of the plans lined up this December, Hereford Business Improvement District has pledged.
Under the district's Hereford City Life brand, chief executive Mike Truelove said he wanted Hereford to be attractive place for shopping for the wider region.
He said after a "difficult" Christmas in 2020 due to the coronavirus pandemic, Hereford BID had worked closely with the city council to put on "wow factor entertainment" around the city.
He said that would include acts such as iGlobot, a giant walking robot that children will love; Nanook, the wondering Polar Bear with his special friend Xania the Ice Fairy; and Mysterian, the famous street magician.
"In combination with a program of live music, free parking on late night Wednesdays and an attractive regional shopping experience, there is every reason to come to Hereford this year," he said.
"It will be tremendous fun that people will not want to miss."
Hereford will once again off late-night shopping on the three Wednesdays before Christmas, including free car parking after 4pm.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel