PEOPLE wearing Stone Island-branded clothes will no longer be allowed in a Hereford pub as the landlord tries to crack down on unruly "chavs".

The Orange Tree in Hereford said as well as not allowed people aged under 21 in on a Friday or Saturday night, nobody wearing sportswear, Stone Island-branded clothing, hoodies, tracksuits or bum bags would be allowed in any day of the week.

READ MORE: Hereford pub bans tracksuits, Stone Island and hoodies as 'chavs' cause problems

Landlord Brian Hoyle, who only took over the pub last summer, said it was because "chavs or roadmen" who turned 18 during the coronavirus lockdowns could not handle their drink.

Hereford Times: A Stone Island jacket, as worn by a model. Picture: Stone IslandA Stone Island jacket, as worn by a model. Picture: Stone Island

He wanted to return to the pub's glory days, and not have youngsters put off other customers.

What is Stone Island?

Stone Island is an Italian fashion brand, founded in 1982 by designer Massimo Osti.

It was initially launched as a secondary line to his main brand C.P. Company, founded 11 years earlier.

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Despite its origins in Italy – a country famed for its fashion – the brand is now linked to football hooliganism, including in films.

The brand is recognisable by the use of a cloth badge which features a compass design and buttons onto the upper left arm sleeve.

What sort of clothing does Stone Island make?

As a designer brand, Stone Island clothing comes with a hefty price tag.

Looking at its official UK website, the brand sells most items of clothing.

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But for a plain light green slim-fit t-shirt, without any obvious branding but made with organic cotton, you would have to pay £140.

For a cotton jersey slim-fit t-shit in light green, with Stone Island badge on the chest, the company charges £125.

A blue sweatshirt, with the recognisable badge on the upper arm, comes with a price tag of £215.

But the most expensive item in their 2021 Autumn/Winter collection is a jacket, in sage or black, which would set you back £1,125.