POLICE will start cracking down on speeding drivers in a Herefordshire town after data revealed the majority of motorists break the 30mph limit.

Ross-on-Wye Town Council said its speed indicator device, which shows drivers how fast they are going, has recorded "disturbing" data on the volume and speed of traffic.

A council spokesperson said that average speeds for 85 per cent of traffic has been above the 30mph limit, and police enforcement has started.

"Ross Town Council's speed indicator device (SID) is sited in four locations throughout the town and monitors the volume and speed of traffic," they said.

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"The SID bases are located on the A40 at Hildersley, the Ledbury Road, Archenfield Road and Walford Road and the SID is moved from site to site on a monthly basis.

"The SID traffic data has recorded some disturbing figures in all four locations showing average traffic speeds of well above the 30mph limit for 85 per cent of the traffic.

"So, Ross Town Council is liaising with West Mercia Police and the Herefordshire rural safer neighbourhoods team, and police enforcement has now commenced around the town and will continue to monitor traffic speeds at all four locations, so slow down."