POUNDLAND in Dudley town centre is set to be kitted out with a chilled and frozen food section.

Shoppers at the High Street branch will be able to purchase frozen food from the store when the new section is rolled out from Monday, August 17.

The Dudley store is one of 19 across the country to introduce the range in August, with up to five stores a week set to be converted this month.

Another eight will follow in September, taking the total number of stores to 60 since the first branches were converted in March following successful trials at selected pilot stores last year.

Alongside the new food section, the Dudley store will also see the opening of additional “shop-in-shops” for PEP&CO family fashion, and investment in new back office technology.

Poundland retail director Austin Cooke said: “We know that shoppers have got a real appetite for our chilled and frozen food offer which is why we are cracking on and converting up to five stores a week.

“This is a key part of our transformation plans so that we can bring as many customers as possible even more choice and amazing value in chilled and frozen food.”