AN online clothing retailer from Hay-on-Wye has launched a new clothing line and is giving 75 per cent of its profits to Wye Valley NHS Trust and two other charities.

Hannah Lloyd, 33, runs Blonde Rox from a farm outside the border town and has launched a jumper with “spread only kindness” printed on the front.

The unisex adult jumper will see 75 per cent of profits donated to Wye Valley NHS Trust, with food banks in Brecon and Llandrindod Wells supported by the children’s version.

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She says the message is to remind people to be kind during the coronavirus pandemic, and the donations to the three organisations will help them deal with the pandemic.

“I’ve been doing it for a month but I haven’t wanted any extra exposure because I’ve barely been able to keep on top of the orders,” Ms Lloyd said.

“Now at this point I want to raise as much money as I can for the Wye Valley NHS Trust.

“I initially did it for only children with money going to food banks and Age UK because we couldn’t really see what was going on so we thought about the elderly and people that were going to be out of jobs.

“As it’s developed we’ve started to do adult jumpers for the NHS."


The jumpers, which cost £14 to buy with £6 from each split between the three organisations, have proved more popular than expected with people in and around Hay-on-Wye.

The business, which was established five years ago, has been boosted after it chose to support local causes, Ms Lloyd added.

“People locally have really got behind it because I think they want to donate and help the NHS as much as they can,” she said.

“If they can buy something and also help the cause, it’s a win-win.

“The website has always been more of an international thing, I sell a lot abroad and places like London and Leeds, the major cities.

“With this, because I’m doing it for the Wye Valley NHS, it’s been a lot more local.”