Low-cost retailer Poundland has revealed that shoppers will be able to buy frozen and chilled foods from a number of its stores across the country following a 'successful' trial.

The company has said it would roll out frozen and chilled food to 60 stores in coming weeks as it moves further into grocery sales.

Two Bradford stores are included in the trial. The Kirkgate Shopping Centre store in the city centre will be stocking frozen items from the week beginning March 16, and the Enterprise 5 Retail Park store in Idle will be stocking them from the following week beginning March 23.

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It comes after five "shop-in-shops" selling products ranging from luxury yogurts to frozen fish proved to be a hit with shoppers.

The retailler added that almost one in 10 stores would benefit from the expansion. Last year, Poundland partnered with frozen food specialist Fulton Foods.

The expansion programme will cover a number of towns and cities in the north and Midlands.

The first stores to receive the changes will include Gateshead, Hartlepool, Sunderland and Nottingham.

Managing director of Poundland Barry Williams said: "We're here to bring customers more of what they love, and frozen and chilled food is high on their list.

"It's clear from our five-store pilot that customers have given a warm welcome to our Project Ice offer that brings our promise of amazing value to more of what they buy, week in, week out."

While the full list of locations has yet to be revealed, the chain said the first 20 "shop-in-shops" will be open by the end of this month, followed by another 40 by early June.

The move comes months after Poundland also said it would be selling fewer items specifically valued at £1, with a wider range of products spread across the 50p to £5 price range as it expanded its "simple pricing" model.

Despite altering its pricing structure, Mr Williams said the company would not be changing its name.

He added: "Being called Poundland doesn't mean we have to sell things for just one pound.

"When was the last time you bought a pair of Timberlands in Boots or a biryani in Curry's?

"We see these changes as a huge opportunity. When you talk to our customers, they have said that they have to go to our competitors for certain items which we don't stock, so we think we can really benefit from this.

"In one of our pilot stores, there is a neighbouring Asda and the manager said they have seen fewer people go to the supermarket for other items. That's what we want to see."