A MAN in his 40s died after suffering a medical emergency in Leominster this morning (Friday).

West Midlands Ambulance Service were called to Broad Street at 7.11am.

The Midlands Air Ambulance from Cosford, two land ambulances and. BASIC doctor were sent to the scene.

A spokesperson said: "On arrival, crews discovered one patient, a man.

"Sadly it became apparent that nothing could be done to save him and he was confirmed deceased."

West Mercia Police were also at the scene, providing emergency medical assistance until paramedics arrived and took over the care of him.

The man's next of kin are being notified.