HAVE you noticed the new Co-op advert featuring Hereford Skate Park?

It features young people talking about their favourite food, and supporting community initiatives such as the skate park.

The adverts explains that as part of the chain's #ItsWhatWeDo campaign when Co-op members buy selected Co-op-branded products, 1 per cent goes to local causes.

In a blog post for the Co-op, Chris Gunning, manager of the branch at the petrol station in Holmer Road, says: "Here in Hereford, a local cause that we’re super excited about supporting is Wheeled Sports 4 Hereford Limited.

"They’re an incredibly passionate volunteer group who set up a community-funded skatepark, just around the corner from our store on Holmer Road.

"It was great to see the skatepark used as the backdrop for the first of our three summer adverts this year – linking our delicious food with the great work we do in the community."

Chris explains how the Holmer Road team have built a close relationship with the skatepark’s users and volunteers, many of who our store customers.

"Though it’s been a fair few years since I’ve taken to the ramps myself, I can see the huge benefits it brings to our community," Chris says.

"So far, our 24-hour store has also helped increase accessibility by selling light cards that power the floodlights for round-the-clock use, as well as providing food and refreshments for some key events.

"We’re really looking forward to growing our relationship with the skatepark and helping it to grow as a real community hub."

All the money spent on the park is raised through grants and donations organised by the project group, and the users themselves are responsible for the layout.

It attracts users, some professional, from all over the UK and abroad.