SWEET-TOOTHED Hereford shoppers could soon have something new to celebrate in the city centre.

Perhaps in anticipation of another scorching summer, a busy Widemarsh Street pub has added another string to its bow with an ice cream stand soon to open.

Offering a range of ice creams including soft serve, real dairy and the big-name favourites, the new concession is located in one of the highest footfall areas of the city and makes use of one of The Wellington pub's Widemarsh Street facing windows.