ONE of Hereford's biggest employers has extended its long-running support of one of the city's leading football clubs.

Westfields' association with allpay goes back to 2003 when the Midland Football League club moved to their new ground off Widemarsh Common.

The stadium was named allpay park in recognition of the partnership between the bill payment solution specialist and the football club which began life in 1966 across the road from its current home.

The latest deal has seen allpay agree a new three year contract with Westfields for the official sponsorship of the club which includes shirt advertising.

Andy Morris, Westfields chief executive, said: "Tony Killeen and his company have been tremendously supportive and we as a club have given them great name awareness particularly in our FA Cup 50th Anniversary season .

"The partnership with allpay and Westfields is a well respected and valued arrangement known locally and throughout the Midlands and we as a club are most appreciative of their involvement.

"We are delighted to have agreed a new 3 year sponsorship deal with allpay to continue as our official main club and ground sponsors."