ONE of the latest victims of the infamous Widemarsh kerb has said enough is enough and called for an urgent rethink of the Hereford street.

Ledbury's Susan Brambell, 73, suffered a fractured knee cap after becoming the latest person to trip on the bustling thoroughfare linking the historic city centre and the new Old Market development.

Hundreds of people have needed medical assistance since Widemarsh Street was redeveloped in 2011.

Falls became common among shoppers unaware that the very small kerb, measuring only a few centimetres in height, was in place.

Black gaffer tape, measuring 20 millimetres in width, was placed along the top of the kerb in an attempt to draw people's attention to the roadside but the trips continued.

And now Mrs Brambell has called upon Herefordshire Council to look again at what she describes as a "clearly dangerous and ludicrously shallow and unmarked" pavement and pedestrianised area.

Paramedics were called when Mrs Brambell fell before she was taken to the County Hospital where the fracture was diagnosed.

Now on crutches, she faces a six-to-eight-week recovery period and has highlighted the knockon effect such falls have, starting with an injury to a patient, a paramedic call-out, A&E attendance and all ongoing medical care at the fracture clinic.

"You cannot see an edge to the pavement," she said. "They will have to build up that road somehow."

Another person to be injured after falling was 70-year-old Shan Gartery. She tripped on Saturday after visiting from Builth Wells and her son Nic, 43, blamed the shallow kerb.

"It's very deceiving to the eye as all the paving is mainly the same colour," he added. "I feel the council is not doing enough to eliminate the risks."

Rob Trigg, shop floor manager at Neil Powell Butcher Master Butchers, recently helped one woman who had fallen and says it is still a regular occurrence.

He said: "I saw three [people] go down just last week. We see it all the time outside our shop. It's definitely the kerb. You can go over on it quite easily."

However, Luke Conod, who owns FIT on Widemarsh Street, believes Herefordshire Council has learned lessons.

Mr Conod said: "They've now completed the refurbishment of the road around the corner by Boots and they haven't put the kerb in so it's clear they have learnt from the mistake – which is positive."

In a statement, Herefordshire Council said it takes all complaints seriously and was sorry to hear of the fall.

"With regards the design and construction of Widemarsh Street,this refurbishment scheme design in 2011 was developed following extensive consultation and is compliant with current legislation and guidance," it said.

"The low kerbs used are designed to assist disability groups such as the visually impaired who need a kerb to feel the edge of the road with a cane, or for a guide dog to register there is a road edge.

"The type of kerbs in Widemarsh Street have been used extensively in similar public realm schemes across the country.

"The Widemarsh scheme has been audited and reviewed and these concluded that the scheme is satisfactory."