A HEREFORD motors company has boosted its team aimed at further strengthening its service for local businesses.

Luke Yarranton has been appointed as a new business development manager at South Hereford Garages. The 24-year-old, from Hereford, will play a crucial part in the businesses fleet management experience across its Volkswagen commercial vehicle, passenger car and Audi division.

The new position sees Luke work in partnership with fleet customers to understand their operational needs and tailor appropriate packages.

Having previously specialised in automotive retail sales Luke has undergone a comprehensive induction and is well-versed in all aspects of corporate purchasing and leasing.

Luke said: “I am delighted to be joining the South Hereford team and to be working with such highly regarded brands.

“I have always had a keen interest in the motor industry and find it fulfilling to be working directly with customers so I am looking forward to introducing myself to fleet operators in the Hereford area.

Sales director at South Hereford Garages, Charles Richards, said: “We continually look at ways in which we can enhance our service and understand the importance of building and growing partnerships with fleet customers, so we are very pleased to introduce this additional dedicated role within our fleet sales team.”

“The department provides our customers with a single point of contact for everything they need – from initial enquiry through to purchasing and maintaining a fleet.”

“Luke’s enthusiasm and expertise will help to grow South Hereford Garages Volkswagen passenger car, commercial vehicle and Audi cars presence across the region.”

Established in 1973, South Hereford Garages sells and services a comprehensive range of Audi, Volkswagen and Volkswagen commercial Vehicles. Forty years later the group, which now employs more than 200 people, has gone from strength to strength.

With locations in Hereford and Whitchurch the company has an extensive reach in the Herefordshire, South Wales, Shropshire and the Midlands area.

For further information on the Volkswagen and Audi fleet team call 01432 376200 or visit southherefordgarages.co.uk/business-sales/business-services or call in at Centurion Way, off Roman Road.