England were hammered for 141 runs in the session as Peter Fulton put back-to-back centuries in his sights on the fourth morning of the final Test at Eden Park.
Alastair Cook's tourists set out with hopes of either bowling New Zealand out cheaply in their second innings, or alternatively restricting the run rate in order to delay a declaration later in the day.
Haplessly, they achieved neither as Fulton (91 not out) - mostly in a brutal, unbroken stand of 94 with his captain Brendon McCullum - made a mockery of the previous night's stumble to eight for three by the hosts and powered them to a lunchtime 176 for four and lead of 415.
Fulton tucked into James Anderson and Stuart Broad from the outset as England went full in search of elusive swing and were regularly driven.
The tourists' misery was compounded when Broad hatched a plan against Fulton, but saw a trademark flick off his pads put down by Anderson at short midwicket. Fulton escaped on 31, having already brought up the 50 stand with a drive down the ground for four off Anderson.
It was not until England switched to Monty Panesar that the breakthrough came, Dean Brownlie up the wicket in the slow left-armer's first over but not quite getting enough on his attempted hit over the top and very well caught by Ian Bell at a deep and wide mid-on.
If that brought fleeting, renewed hope for the tourists it was a cruel illusion.
Fulton went into overdrive, in company with McCullum - and Panesar suffered most, with a succession of sixes over the short straight boundary into the north stand.
Fulton broke a succession of 27 dot balls from Panesar, including Brownlie's wicket, by passing his 50 with a fierce drive down the ground for his 10th four.
He swept another boundary off the next ball, and celebrated immediately with his first straight six - at the start of five-over spell which cost Panesar, and England, 52 runs.