HEREFORDSHIRE rider Chaz Davies has linked up with comedian Alan Davies to launch a new road safety campaign.

World Superbike ace Davies, from Kinsham, near Presteigne, has only this year passed his road bike test despite huge success on two wheels.

The 2011 World Supersport champion, who is riding for Ducati this year, wanted to improve his road biking skills while delivering a message to other motorcyclists that you can never have too much experience.

Davies allowed a team of assessors to judge his riding and be filmed for a series of short videos as part of the THINK! campaign.

Along with Alan Davies and other riders, Davies took part in a bespoke training course delivered by a number of Institute of Advanced Motorists (IAM) instructors.

"You really are never too good to be a better rider," said Chaz Davies.

"I've been working for 15 years to try and be better on the track and that applies on the road as well.

"There are so many more variables on the road and I think people can get a little bit over confident, but you are never too good.

"You never know what's around the corner."

IAM chief examiner Peter Rodger added: "The fact a rider the calibre of Chaz Davies is happy to have his road riding assessed should show that, no matter what your experience level is, every rider can benefit from extra tuition.

"We hope people will watch the films and be inspired to take their riding to the next level."

The videos can be viewed at facebook.com/instituteofadvancedmotorists