Hereford United advisor Andy Lonsdale explains reason why new regime did not keep club in Conference

Andy Lonsdale.

Andy Lonsdale.

First published in Sport
Last updated
Hereford Times: Photograph of the Author by , Sports Reporter

HEREFORD United advisor Andy Lonsdale believes a sustainable club will be a huge benefit for everyone involved.

Lonsdale spoke about the traumatic day for the fans when United were expelled from the Conference for the non-payment of debts.

He said that United – in their dire financial position – would not have had a viable future competing in the Conference for another season.

United have been accepted in the Southern League Premier Division and, as yet, have still not paid all outstanding money to their football creditors.

Lonsdale told the Hereford Times yesterday: “The reason why we didn’t go into the Conference Premier was because the Conference imposed a bond for £350,000.

“What would the people of Hereford rather have – a £350,000 bond sitting in the Conference account – or the club being sustainable?”

Comments (6)

Please log in to enable comment sorting

5:11pm Fri 25 Jul 14

Whatabouttheleases? says...

Oh my word, this is just more rubbish from Lonsdale.

A 350k bond was only asked for after the new owners didn't pay creditors when they took over. This was to make sure that if the club went under during the season all other teams would get compensation. It would be refunded at the end of the season. So the cost of lodging it is the interest lost. The fact they they didn't post it and were happy for us to get relegated either indicates they simply didn't have the money or there were other ulterior motives. With the way they have run the club in the 8 weeks, and with the lost revenue stream from fans alienation how on earth is the club going to be more sustainable now than run properly by HUST and local businessmen in the conference as should have happedn if Keyte had done the decent thing.

I would prefer a club that does not have a bunch of lying charlatans at the helm who attempt to rewrite history to suit their own ends.
Oh my word, this is just more rubbish from Lonsdale. A 350k bond was only asked for after the new owners didn't pay creditors when they took over. This was to make sure that if the club went under during the season all other teams would get compensation. It would be refunded at the end of the season. So the cost of lodging it is the interest lost. The fact they they didn't post it and were happy for us to get relegated either indicates they simply didn't have the money or there were other ulterior motives. With the way they have run the club in the 8 weeks, and with the lost revenue stream from fans alienation how on earth is the club going to be more sustainable now than run properly by HUST and local businessmen in the conference as should have happedn if Keyte had done the decent thing. I would prefer a club that does not have a bunch of lying charlatans at the helm who attempt to rewrite history to suit their own ends. Whatabouttheleases?
  • Score: 19

5:34pm Fri 25 Jul 14

Marchuk says...

Poor Andy, he's not an overly bright businessman is he? Let's take a small trip down "recent" memory lane.

The Conference only requested a bond after numerous promises issues by representatives of the club (that Agombar, Nathan and you Lonsdale) had gone unfulfilled. The purpose of the bond was, as Whatabouttheleases correctly asserts, to ensure had the team gone under during the season, the other teams in the Conference would have got compensation. HOWEVER - had the football creditors been paid, as promised, on one of those occasions prior to the bond being requested, then this situation would never have come about.

Surely, basic economics come into play here. The higher the standard of football being played at the ground (by standard, I mean the better the league that you play in), the more you can charge on the gate. The attendance's themselves are likely to be higher too. So, where are we? Oh yes, we are two leagues lower than we were a couple of months ago, a premise that we have to thank our "saviour of Hereford United" for, which means you now will be charging a lower fee on the gate, whilst budgeting for lower attendances.

In the meantime, yourself and Mr. Nathan seem to be hellbent on ensuring that those attendances are made lower still by criticising the clubs lifeblood, the fans. Not exactly the mark of those imbued with great business acumen, is it?

Unfortunately Mr. Lonsdale, the comments in the various articles on the Hereford Times in the last couple of days more than readily prove that you and Joel are both about as bright as a blackout.
Poor Andy, he's not an overly bright businessman is he? Let's take a small trip down "recent" memory lane. The Conference only requested a bond after numerous promises issues by representatives of the club (that Agombar, Nathan and you Lonsdale) had gone unfulfilled. The purpose of the bond was, as Whatabouttheleases correctly asserts, to ensure had the team gone under during the season, the other teams in the Conference would have got compensation. HOWEVER - had the football creditors been paid, as promised, on one of those occasions prior to the bond being requested, then this situation would never have come about. Surely, basic economics come into play here. The higher the standard of football being played at the ground (by standard, I mean the better the league that you play in), the more you can charge on the gate. The attendance's themselves are likely to be higher too. So, where are we? Oh yes, we are two leagues lower than we were a couple of months ago, a premise that we have to thank our "saviour of Hereford United" for, which means you now will be charging a lower fee on the gate, whilst budgeting for lower attendances. In the meantime, yourself and Mr. Nathan seem to be hellbent on ensuring that those attendances are made lower still by criticising the clubs lifeblood, the fans. Not exactly the mark of those imbued with great business acumen, is it? Unfortunately Mr. Lonsdale, the comments in the various articles on the Hereford Times in the last couple of days more than readily prove that you and Joel are both about as bright as a blackout. Marchuk
  • Score: 15

5:37pm Fri 25 Jul 14

BanburyBull says...

It's going to cost them more than £350k to get back into the conference which will take a min of 2yrs. That money was only a bond and would have been returned at end of season.
It's going to cost them more than £350k to get back into the conference which will take a min of 2yrs. That money was only a bond and would have been returned at end of season. BanburyBull
  • Score: 9

6:06pm Fri 25 Jul 14

Andy_Dragon says...

With all these press articles from Lonsdale et al it seems to me that they are attempting to do what's called Historical Revisionism or Negationism - defined as "the illegitimate distortion of the historical record such that certain events appear in a more or less favorable light."
At the end of the day, none of their arguments add up to explain all their actions.
With all these press articles from Lonsdale et al it seems to me that they are attempting to do what's called Historical Revisionism or Negationism - defined as "the illegitimate distortion of the historical record such that certain events appear in a more or less favorable light." At the end of the day, none of their arguments add up to explain all their actions. Andy_Dragon
  • Score: 8

12:05pm Sat 26 Jul 14

littlewhitebull says...

Super posts above. To the point and truthful. Perhaps, the present regime at Edgar Street could emulate these characteristics?
In the early stages of Tommy Agombar's reign, I can recall being told that Hereford would see the great days return very soon, and Hereford United's return to League football in one season was not an unrealistic proposition.
That dream has turned into an on-going nightmare.
Super posts above. To the point and truthful. Perhaps, the present regime at Edgar Street could emulate these characteristics? In the early stages of Tommy Agombar's reign, I can recall being told that Hereford would see the great days return very soon, and Hereford United's return to League football in one season was not an unrealistic proposition. That dream has turned into an on-going nightmare. littlewhitebull
  • Score: 8

4:30pm Sat 26 Jul 14

Whats-wrong-with-the-World? says...

Please Lord, I normally not a praying man, I generally accept what happens - good or bad but please, please, please save the Bulls from the scum from London! We don't ask for much, but we have taken all we can from these conmen.
Please Lord, I normally not a praying man, I generally accept what happens - good or bad but please, please, please save the Bulls from the scum from London! We don't ask for much, but we have taken all we can from these conmen. Whats-wrong-with-the-World?
  • Score: 2

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree