A HEATWAVE alert has been issued as temperatures continue to rise in Worcestershire.

Public Health England has issued a level three amber heatwave alert – one level below a national emergency – for the area, lasting between now and Thursday morning as the hot and humid conditions of recent days continue.

So-called "seasonal deaths" start to happen during temperatures above 25C, according to Public Heath England.

After a 10-day heatwave in 2003, there were around 2,000 heat-related deaths, and a further 680 fatalities during hot weather in 2006.

Experts are warning people to take care in the soaring temperatures and ensure they take steps to look after themselves.

Public Health England says most of the advice is "common sense" – staying cool, drinking plenty of water to maintain hydration, and avoiding sunburn.

However, some groups can be particularly vulnerable and at much greater risk of harm – especially those with underlying heart and lung conditions, older people, babies and young children.

Temperatures could reach 34C in certain parts of the UK this week – hotter than the Bahamas – before cooling down by the weekend.

Dr David Kirrage, Public Health England's West Midlands Health Protection consultant, said: “Spells of hot weather like this are enjoyed by many of us, but they can make a very real impact on some people’s health. That’s why it’s so important we all keep an eye on those likely to be most at risk.

“Some people may not be able to take steps to keep themselves cooler – so if you’re able, ask your friends, family and neighbours if they need any support.”

Public Health England's top ways for staying safe when the heat arrives are to:

• Close curtains on rooms that face the sun to keep indoor spaces cooler and remember it may be cooler outdoors than indoors

• Drink plenty of water as sugary, alcoholic and caffeinated drinks can make you more dehydrated

• Never leave anyone in a closed, parked vehicle, especially infants, young children or animals

• Try to keep out of the sun between 11am to 3pm

• Take care and follow local safety advice, if you are going into the water to cool down

• Walk in the shade, apply sunscreen and wear a hat, if you have to go out in the heat

• Avoid physical exertion in the hottest parts of the day

• Wear light, loose fitting cotton clothes

• Make sure you take water with you, if you are travelling