MORRISONS has announced the launch of its new price match and points card in coming to the Malvern branch of the superstore chain.

Match and More is the first programme of its kind to provide a price match guarantee against Aldi and Lidl as well as Tesco, Sainsbury’s and Asda

If a comparable store is cheaper at any of these supermarkets, Match and More users will automatically get the difference back in points on their card.

Shoppers will also be able to collect extra points on hundreds of featured products and fuel.

Steve Guoite, store general manager of Morrisons in Malvern, said: “We think our customers are going to love Match and More.

"It’s the most comprehensive price match and points scheme in the UK.

"Because it price matches the discounters, the Match and More card will provide the ultimate guarantee about Morrisons, which is value-for-money.”

When 5000 Match and More points are accumulated, customer receive a £5 voucher at the till.

Shoppers can obtain a Match and More card by collecting an application card from the store and posting from the store's postboxes.

Or, go to morrisons.com/matchandmore