Tens of thousands turn out for Hereford food festival

Pancakes with world flavourings being made on the Castle Green. Pancakes with world flavourings being made on the Castle Green.

Hereford has staked its claim as the food capital of the country with a hugely successful festival at the weekend that won acclaim from locals and visitors alive.


Moving the Flavours of Herefordshire festival, sponsored by Allpay, away from its out-of-town home at Hereford Racecourse and into the heart of the city was a bold move by the newly-formed Visit Herefordshire organisation – but a gamble that paid off by attracting an estimated 32,000 people to the delight of established traders and stallholders alike.


Several food producers had entirely sold out of their stock by Saturday afternoon and many burned the midnight oil cooking and preparing new items for sale on Sunday only to see them snapped up just as quickly.


The Cathedral provided a stunning backdrop to the marquees offering everything any self-respecting foodie could want – from home-grown chillis to Christmas puddings; rare breed sausages to spices.

There was cider galore, cheese from far and wide and there were local butchers, artisan bakers and candle-makers.
 

Stalls saw crowds 10 deep as visitors munched and slurped their way around the free samples and clamoured to get their hands on some of the finest quality food and drink available.


In addition there were demonstrations and competitions to watch and take part in and music and dance all day and into the night.
 

The collective noun for cooks is a hastiness – and while there was certainly a fine crop of big names demonstrating their expertise  -  all took plenty of time to meet and greet fans clutching cookery books for signature , proving that cooking is definitely the new rock ‘n’roll.
 

Xanthe Clay, the Daily Telegraph’s food columnist kicked off proceedings, most ably supported by Castle House Hotel head chef Claire Nicholls, with a delightful, informal but informative demonstration of simple but spectacular dishes with a Middle Eastern twist.
 

Tony Tobin – stalwart for BBC’s Ready Steady Cook put the fun into food with a highly entertaining demo that provided some seriously good food.
 

Headlining the festival was the doyen of British cookery, the inimitable Mary Berry, currently riding the crest of the Great British Bake-off wave.

The Shire Hall was packed yet Mary created a cosy atmosphere that felt like she was chatting in her own kitchen while cooking a simple chicken supper dish – and a signature chocolate cake, the recipe for which she has given to festival –goers.

But local cooks were much in evidence too – and even politicians Jesse Norman MP and Bill Wiggin MP quite literally got into the mix by taking part in a cook-off.

Matt Slocombe, charismatic chef at the Crown in Woolhope did his best to bring some Order, Order to the proceedings, but when it came to his own cook-off against Visit Herefordshire chief Executive Sir Ben Gill, Matt really had his work cut out.
 

Dedicated carnivore Sir Ben cooked up a vegetarian dish while Matt’s offering was of Herefordshire meat dishes.
 

In addition there were fish preparation demonstrations by Duncan and Susan Lucas and cooking demos by the Jolly Frog at Leintwardine; Rayeesa Asgar-Sandys, from Mordiford, demonstrated recipes from her Indian Cookery School; Julia Thomas showed off her gluten, wheat and dairy-free cake recipes and Rowlestone icecream provided an insight into its business.
 

There were competitions for pumpkin carving, sausage-making, young chefs, cider and window displays.
 

CBeebies presenter Katy Ashworth ran story-telling sessions for youngsters in a yurt and BBC Hereford and Worcester provided entertainment and live music on castle Green, where visitors could enjoy an ox roast or embark upon a ghost walk.


Sir Ben Gill, Chairman of Visit Herefordshire said: “We are delighted to have received so many positive comments and reports from visitors, sponsors and exhibitors alike. You can be sure we will be building on this to develop the County’s Flavours of Herefordshire Festival for future years.”
 

For more news and pictures from the weekend, see Thursday's Hereford Times.

Comments(4)

swampy says...
8:09am Tue 30 Oct 12

I think it was brilliant, and so pleased it was in Hereford centre, so in turning bringing people into other local businesses. Speaking to quite a few people who had travelled from out of the County, the only problem was they did'nt know there were more stalls around the back of the Cathedral and events on Castle Green, I think more signs would have helped with this. Well done Hereford, and Allpay for the sponsorship.

ad47uk says...
8:18am Tue 30 Oct 12

I was going to go as I was not working, but in the end I could not be bothered, it was too cold.

32,000? um i doubt it, newspapers always try to make it sound better than it is. I bet a lot of people went there hoping they can get something for free.

I glad it went well, but the problem I have is these local companies will vanish back into where ever they came from. I would love to buy more local, but a lot of these companies don't make it easy as they are out in the sticks and I don't drive.

I just ordered some coffee beans from James Gourmet coffee in Ross on Wye after tasting it in Diago's. Next year when the sun is back out i will pop over and have a look.


Maybe next year they should hold the festival in the summer when it is a bit warmer and I may pop and have a look.

chef1965 says...
11:16am Tue 30 Oct 12

Well done Visit Herefordshire, excellent show and this time of the year works so well with it being half term. It was not too cold, especially in the Marquees and to answer the comment above.... its not a newspaper number, its what was tracked through the sites by the stewards over the weekend with stickers.... Even higher than the Hairy Bikers in 2008.

All Legs says...
4:43pm Tue 30 Oct 12

I thought it was superb - and more of this type of event is needed to reinvigorate the city. I must be honest and say that it has been ages since I visited Church Street and only did so en route to the Cathedral stalls - and it has some brilliant shops that I had forgotten about. And I agree with the report regarding numbers attending - it was buzzing and it was first time ever (including Christmas) that I have seen Maylord Orchard's car park lit up as 'full'. Well done to all.

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