SIX lucky Hereford Times readers won £300 to spend at a city retailer this week after love led to luck in a competition.

The appropriately named Vicky Loveday from Newton Farm in Hereford and Sheila Pound from Ludlow were among those who each won a £50 voucher from Philip Morris and Son.

The winning entrants had to say why they loved the Widemarsh Street department store in 20 words or less as part of a contest that ran in our March 25 edition to mark the release of Jim Carrey’s new film I Love you Phillip Morris.

More than 80 entries came back and the best belonged to Vicky, Sheila, Pauline Arrowsmith from Bodenham, Doug Jones and Philip Ashman, who are both from Hereford, and Alan Buckwell from Abbey Dore.

Company partner Bunty Jones personally presented four out of the six winners with their vouchers at the shop on Tuesday.