Crisp company Tyrells reaches decade (From Hereford Times)
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Crisp company Tyrells reaches decade
8:00am Monday 20th August 2012 in Farming By Lydia Johnson
From left: Celebrating at a garden party were warehouse manager Debbie Bliss, finance director Jo Jones, brand activation manager Julie Davies, Oliver Rudgard, national account manager Rachel Davies and marketing manager Cath White.
ONE of the greatest Herefordshire success stories is celebrating 10 years in business.
Tyrrells Crisps, based at Stretford Bridge near Leominster , reached the milestone on Friday despite tough economic times.
Marketing director Oliver Rudgard said: “Even as we’ve grown i n t e r n a t i o n a l l y , Herefordshire remains part of our DNA.
“They love our British eccentricity overseas.
There is a heart and soul and authenticity with Tyrrells – we could save a lot of money buying our potatoes from Europe but we would rather support Herefordshire.
“There is something really nice about having the ability to be local but operate on a global basis too.”
The company was founded in 2002 by farmer William Chase, who sold the premium brand in 2010, and started as a small independent business supplying delicatessians and farmers markets.
Tyrrells’ products can now be found all over the world, from Russia to China.
The company has never failed to keep hold of that quirky Britishness that makes it an instantly recognisable brand.
Marcus and Carol Williams, owners of the Canon Pyon Post Office, have been with Tyrrells since the beginning.
Mr Williams said: “It’s their blending of flavours you would never really think to put together, such as stilton and grape, that make them stand out.
“Even as they’ve branched out to other countries, they have carried their British eccentricity with them.”
