8:00am Saturday 3rd March 2012
WITH the 21st century farmer increasingly turning to Twitter as much as the weather to dictate the day, auctioneers McCartneys saw a chance to get ahead of the field.
Led by long-serving livestock specialist Jenny Layton Mills, McCartneys ploughed its initiative into social media to become one of the first companies of its kind in the country to have a dedicated Facebook page and Twitter account.
“We noticed a huge number of the younger generation who use their phone for contacting markets and rural professionals for information and advice; a large number of these are also on Facebook,” said Jenny Jenny, who has worked for McCartneys for 12 years, is a key contributor to the page’s content, and marketing manager Jessica Brant is its administrator.
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