Revamp for Red Tractor label scheme (From Hereford Times)
Get involved! Send your photos, video, news & views by texting HT NEWS to 80360 or e-mail us
Revamp for Red Tractor label scheme
8:00am Wednesday 27th January 2010 in
THE little Red Tractor farming logo is to get a more joined up approach and clearer labelling through its farm assurance schemes.
Up to 45,000 farmers and growers in the schemes will be getting new manuals and news letters to help them meet industry standards in their own sector.
The scheme is run by Assured Farm Standards (AFS) which says it wants the same standards alligned across all farm sectors to deliver more consistency in the Red Tractor family.
Chief executive of AFS, David Clarke said: “Promotion of assured food to consumers using the Red Tractor logo is getting an ever-increasing profile and it is essential that all sector standards include the same core values.
“Re-branding the schemes will link the farm logo with the consumerfacing Red Tractor logo and help shoppers to identify that the products they are buying are from a Red Tractor farm.”
More Farming stories
- Rural grants of £60m go up for grabs for Herefordshire farmers
- New woods for the trees at Stoke Lacy
- International interests at biggest show of Herefords
- Award for students who show rural endeavours at Holme Cacy campus
- Plans for big cattle expo at Three Counties Showground in Malvern, are beefed up
- Tenbury Agricultural Society held its annual dinner and awards evening at Cadmore Lodge
- Herefordshire Young farmers taking the spotlight
- Ledbury’s Daniel Lane was a winner at a previous hedging competition in Whitbourne
- Worldwide issues drive up markets for grains
- Brockhampton pupils learn about craft traditions under threat
The Red Tractor logo will ensure that the same standards apply to all farm assurance schemes
Most popular
Local Information
Enter your postcode, town or place name
