Leominster company, Green Hands, shortlisted in Smarta 100 awards (From Hereford Times)

Leominster company, Green Hands, shortlisted in Smarta 100 awards

8:00am Monday 1st March 2010 in

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A LEOMINSTER company built on the need to earn a living while looking after children is in line for recognition.

Green Hands, which was set up by Naomi Andersson to allow her more time to see her children, has been shortlisted in the Smarta 100 awards.

Smarta 100 is a business advice group with a judging panel including Deborah Meaden from Dragons Den.

It is looking for the 100 ‘smartest’ small businesses in the UK and has recognised Green Hands, which provides mail order catalogues, a retail website, a home-based nail studio and which sells its own products. Naomi left a marketing career and set up the company in 2005. She says she judges success not just in achieving a decent profit margin but in being able to attend sports day, ballet and football with her children.

Before starting the business, Naomi had struggled to find suppliers of natural nail care products and, with a background as a product manager, set about bringing the products she found to others.

Naomi is a fully qualified nail technician with an interest in problem conditions.

She now has the beginnings of her own product line.