COUNTRYWIDE, the Worcestershire-based firm supplying products and advice to the rural community, has gone into administration.

The firm has stores in Herefordshire including Hereford, Bromyard and Ledbury.

The company is one of the UK's leading suppliers of agricultural goods including a range of farming, equestrian, harvesting and agricultural supplies, and employs more than 700 people and has 48 stores.

Administrators have been appointed from KPMG, which say no "initial redundancies" have been made.

A year ago the firm closed 14 stores and announced is was looking to sell off the remaining 53 stores.

On the company's website it says: "It is the Joint Administrators’ intention to seek a purchaser for the business in whole or part and we have appointed Hilco Capital to assist in running the stores whilst we explore and develop available options."