THE region's largest agricultural show has announced a new sponsor for this year's event.
Santander UK will front the Royal Three Counties Show at Malvern showground from June 12-14.
Organisers say they hope it will "attract, inspire and educate" people looking to support British farming.
Visitors will have the chance to sample the region's tastiest food and experience a variety of entertainment including a grand parade of animals and the famous Red Devils parachute team.
“We are absolutely delighted to welcome Santander UK to our stable of influential sponsors and partners," said Ken Nottage, chief executive of the Three Counties Agricultural Society.
Santander’s community ethos aligns perfectly with our work at the Three Counties where we are striving to showcase innovation and excellence and to support local and national industries.”
Spencer Greaves, Regional Manager at Santander said: “The partnership with the Royal Three Counties Show is an example of our commitment to supporting the communities within which we operate and our goal of being a bank that is simple, personal and fair.
"We are really looking forward to taking part in the show which helps to improve the understanding between urban and rural communities.”
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