HEREFORDSHIRE crisp maker Tyrrells has announced its new marketing director.
Jocelyn McNulty has a strong track record delivering stellar results working with leading snacks, food and beverage brands including launching Oreo and Belvita breakfast biscuits for Kraft in the UK.
She was also involved in the successful integration of Cadbury and Kraft.
David Milner, CEO of Tyrrells, said: "We are thrilled to have Jocelyn join the team. She arrives at a time when the business is growing at a terrific pace both in the UK and in other global markets.
"Her experience, vision and proven success will give us an additional edge in what is a very competitive sector."
Most recently, she has been interim marketing director of Danone Baby Nutrition as well as focusing on her consultancy practise where she worked on projects for Tyrrells.
Ms McNulty has joined the senior leadership team at Tyrrells following the departure of Oliver Rudgard, who has left the business to take time out before taking up a new challenge.
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