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Hereford cider makers celebrate the city with big ad campaigns
Cider makers Bulmers and Westons have been making their mark in London.
Bulmers, currently celebratings its 125th anniversary, is been proudly trumpeting the drink's Hereford roots with giant billboard adverts around the capital, while Westons Cider has been promoting one of its brews with the help of two England cricketers.
Sanjay Patel, brands director at Heineken, which now owns Bulmers, said everyone knows the cider giant as a modern innovator, but many are less familiar with the firm’s colourful history.
Meanwhile, Westons spent time with cricketers Ian Bell and Tim Bresnan for a video shot at The Oval which celebrated the three-year partnership between the Much Marcle firm’s Stowford Press and the England and Wales Cricket Board.